HONG KONG, Sept. 29, 2026 /PRNewswire/ — On September 25, 2026, Abercrombie & Fitch (“Abercrombie”), a division of Abercrombie & Fitch Co. (NYSE: ANF), unveiled a refreshed shopping experience at its existing Harbour City store in Hong Kong. The store debuts Abercrombie & Fitch’s first “Heritage Meets Modern” design concept in APAC, blending archival storytelling and updated designs in a way that honors the brand’s heritage, while further establishing the retailer as an effortless and elevated American lifestyle brand.
A&F New Image Store at Harbour City Hong Kong
Steven Sare, the Managing Director of APAC at Abercrombie & Fitch Co., attended the opening ceremony and shared the vision behind the brand’s choice of location. Together with celebrity Laurinda Ho, a Chinese female entrepreneur, philanthropist, and fashion icon, he officiated the ribbon-cutting ceremony to mark the official debut of the new concept.
“We are delighted to bring this new expression of Abercrombie to Harbour City, one of Asia’s most dynamic retail destinations,” said Steven Sare. “Hong Kong has always been a city we cherish, a place where tradition and innovation live side by side, and that spirit is exactly what our ‘Heritage Meets Modern’ concept celebrates. I could not imagine a better home in APAC to introduce it: our 134-year legacy meeting the energy of Victoria Harbour, in a store created for how our customers live and shop today. We look forward to welcoming customers from Hong Kong and around the world for many years to come.”
Carrying the same design philosophy introduced at Abercrombie’s new SoHo store in New York City, the refreshed Harbour City store goes beyond the conventional retail format to create an immersive destination for fashion, lifestyle and self-expression. The concept marks a new chapter for Abercrombie & Fitch, while underscoring the brand’s continued momentum and commitment to the APAC market.
Store interiors feature meticulously curated apparel zones that link together to shape a fluid shopping journey, naturally bridging Abercrombie & Fitch’s heritage with its modern-day evolution. Warm wood tones and natural marble create a welcoming setting with depth and texture throughout the product displays. Heritage-inspired furnishings throughout the space also reflect the brand’s longstanding connection to sporting, travel and discovery, while black-and-white floor tiles inspired patterned tiles, custom millwork and soft lighting bring heritage and modern design together, extending the store’s concept into an interior that complements the new season’s collection, A dedicated space in the fitting room area offers views of Victoria Harbour, inviting customers to pause and enjoy the waterfront between trying on looks. The experience brings a sense of getaway to shopping. A moment when getting away feels like getting back to yourself.
The store offers an expanded shopping experience featuring a broad assortment of men’s and women’s product, from Abercrombie’s signature denim to lifestyle products. An open layout encourages customers to explore new ways of mixing and matching. Capturing the spirit of autumn layering, Laurinda Ho shared styling tips with customers at the opening event. The fall & holiday collection features a mix of plaids, patterned prints, and layered outerwear, highlighting the vintage, elevated feel of the Heritage style. The Modern style features clean silhouettes and rich fabrics that move effortlessly from work hours to play hours. Cozy Fit offers oversized cuts and relaxed proportions that balance comfort with personal style. A&F’s American denim, featuring new fits and colors, is a fashion must-have. Throughout the store, versatile pieces adapt to any occasion.
To celebrate the opening, Abercrombie and COA, one of Hong Kong’s most renowned bars, presented A&F “Heritage & Modern” brand night, bringing friends & media together in Hong Kong during the Mid-Autumn Festival. The partnership continues with “Heritage & Modern Month,” running from September 25 through October 11,2026. An exclusive, limited-time menu features cocktails that blend classic influences with modern flavors.
Heritage Meets Modern Concept Store at Harbour City Hong Kong
Address: 3-27 Canton Rd, Shop 3320, Level 3, Gateway Arcade, Tsim Sha Tsui
Hours of Operation: 10:00–22:00
More Abercrombie Experience
A&F COA Collab: An exclusive, limited-time menu features “Heritage” and “Modern” cocktail both inspired by A&F
Address: Shop A, LG/F, Wah Shin House, 6-10 Shin Hing Street, Central, Hong Kong
Hours of Operation: September 25–October 11, 2026
Abercrombie & Fitch Boating Club Pop-Up – Shenzhen
Address: Shop DB185, Level B1, Zone D, Shenzhen Bay MixC, near the Water Curtain Plaza in Zone C, Shenzhen.
Hours of Operation: September 22–October 11, 2026
About Abercrombie & Fitch
Abercrombie & Fitch is an effortless, elevated American lifestyle brand, blending heritage and modern style through quality apparel, accessories and fragrance crafted for all of life’s moments. Abercrombie & Fitch is the namesake brand of Abercrombie & Fitch Co. and is sold in more than 300 stores worldwide (including abercrombie kids) and on abercrombie.com globally.
